Chicago Studio Has a Big Hit With Hollywood
A finish called “Hollywood” should be glitzy, glamorous and have plenty of star power, and that’s exactly what Chicago Institute of Fine Finishes (CIFF) has created. As befitting the name, the finish has proven to be a big hit among professional decorative artisans and is generating a lot of positive buzz on Facebook.
Kathy Carroll, owner of CIFF and the e-store Faux by Kathy, developed Hollywood as an alternative to high-end glass-bead wallcoverings. “Kathy figured out how to replicate the look,” reports Sue Scott, who works hand in hand with Kathy at the Carol Stream, Ill.-based studio. “When I started here four years ago, we made a couple more tweaks to it, and that’s how Hollywood was born.”
The finish offers the shimmer of mica flakes, but Sue says, “That’s as much as I can reveal” about the proprietary formulation. However, she was able tell us that the finish is achieved by using Faux by Kathy’s specialty primer, which is troweled on to the surface to achieve full and consistent coverage. That’s Step One of a three-step process. Step Two is to reprime in a complementary color to the final finish (i.e., silver or gold), and Step Three is to apply the proprietary Hollywood glass bead mix.
Hollywood is available in gallons, quarts and pints and is offered in a variety of colors including Champagne, Silver, Gold and Bronze. “We can also create custom mixes for a reasonable $35 fee,” Sue adds.
The possibilities are endless with Hollywood, which works beautifully in both residential and commercial settings. “A lot of people are using it for focal walls in bedrooms and dining rooms,” Sue reports. “It also looks great in bathrooms and powder rooms as well as on ceilings. We’re also seeing a fair amount of use on backsplashes. The medium that we use is durable, washable and nonporous.”
Because of its durability, Hollywood is also appropriate for tabletops, nightstands and other horizontal surfaces. “Probably one of the most exciting commercial applications would be a bar top, though we recommend that you use an epoxy over the top of it to protect the surface,” Sue says. “Likewise, if you do a fair amount of cleaning, we recommend using a clear coat or epoxy coat. We have a new roll-on epoxy, which dries shiny and doesn’t yellow that would work well with it.”
To order Hollywood, visit the Faux by Kathy website. You can purchase a ready-made sample and instruction sheet from the website’s A-La-Carte Recipe Collection. Faux by Kathy also offers ring decks, featuring a 4-by-4-inch size sample of each color, which Sue reports is an economical alternative to creating sample boards.