Pantone Color of the Year Is a Soft Blend
For the first time, the blending of two shades—Serenity and Rose Quartz—has been chosen as the Pantone Color of the Year for 2016.
Pantone, the global authority on color and provider of professional color standards for the design industries, announces these shades—PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz—as “a softer take on color,” noting that this harmonious pairing of inviting shades embodies a mindset of tranquility and inner peace.
As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
The prevalent combination of Serenity and Rose Quartz also challenges some more traditional perceptions around color association. “In many parts of the world, we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” says Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
Whether on their own or combined with other shades, the pairing of Serenity and Rose Quartz bring a feeling of calm and relaxation into the home environment. Like a serene sunset, Rose Quartz encourages reflection on one’s surroundings while Serenity, a transcendent blue, provides a naturally connected sense of space.
An ideal choice for rugs and upholstery, Serenity and Rose Quartz also work well in paint and for decorative accessories. Coupling solid and patterned fabrics, throws, pillows and bedding in these shades provides a comforting respite and feeling of well-being in the home. Incorporating texture enhances the duality and kinship of these hues.
Serenity and Rose Quartz kitchen items and tableware, as well as home accessories like candles, decorative bowls, vases and florals, add subtle color accents while contributing to a welcoming and peaceful space. Translucent, glazing, matte and metallic shine are key finishes.
To arrive at its Color Selection of the year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
For 16 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design. Recent selections include PANTONE 18-1438 Marsala (2015), PANTONE 18-3224 Radiant Orchid (2014) and PANTONE 17-5641 Emerald (2013).