PPG Pittsburgh Paints Offers Interactive Color Experience


Picture walking into a paint store, choosing a paint chip on a large computer monitor and using your fingers to virtually paint color onto walls in room settings of your choice.

That's what you can do with the PPG Color Work Station, the first-of-its-kind interactive in-store paint palette display featuring an integrated 42-inch digital touchscreen. The work station is available at PPG Pittsburgh Paints dealers in the U.S. and Canada.

Tips for Painting Spaces

Dee Schlotter offered these tips on choosing colors for more challenging spaces, as featured in the touchscreen videos that are included in the PPG Color Work Station:
Small spaces: Make a small space appear bigger by using one unified color throughout the room. Even trim can be de-emphasized by painting it the same color as the rest of the space. This technique fades defining lines and makes the room feel more spacious while adding an element of warmth and coziness.
Long hallways: Eliminate the tunnel effect by painting the two parallel walls different colors. To make the hall appear wider, select a light or mid-tone color for one wall and a second hue two spaces down on the same paint color strip. To provide direction and add interest, paint the wall at the end of the hall a unique stand-out color.
Cluttered areas: If you have bookcases in the family room or glass-faced cabinets in the kitchen, consider painting the space behind the shelves a bold tone. Even if the shelves aren’t neat, color can capture the eye and distract from the clutter. Conversely, if you have treasured items to showcase, color will make them stand out and be noticed.
Ceilings: Ceilings don’t always have to be painted bright white. If your walls are soft beige, try creamy white for the ceiling. Or to add drama to the room or highlight a great lighting fixture, consider using a matte chocolate brown or black paint overhead.

With this versatile tool, consumers can choosing a color from the display of paint chips on the store wall, scanning the chip into a computer and trying out the color on-screen in different living spaces. The computer recommends different color schemes based on your choices so you can create looks best-suited to your décor, and then—beginning later this fall—allows you to send your top color picks to your personal email address for later viewing or to friends and family for input.
“The new PPG Color Work Station is designed to provide added ease and inspiration in the color selection process,” said Dee Schlotter, North American color marketing manager, PPG Architectural Coatings. “We live in a high-tech world, so PPG retailers have turned to interactive technology that enables shoppers to play with paint colors in different digital environments and walk away feeling more confident about their color decisions and armed with ideas on how to use and pair colors in projects.”
Another key feature of the PPG Color Work Station is the wide range of color tip videos accessible with a tap of the screen. “From finding color inspiration to best uses of paint chips and everything in between, the one- to two-minute videos aim to arm consumers with the information needed to confidently make informed color choices for their projects,” Schlotter said.
The integrated PPG Color Work Station includes enlarged paint chips and  large, designer-sized take-home color strips featuring more the 2,000 new and existing colors by the PPG Pittsburgh Paints brand. The display helps consumers easily identify coordinating colors by providing “color starting points” such as popular shades of blue, green or beige. Shoppers can also browse by style and personality using a range of magazine-like color cards, such as those for Color Diaries by Vicente Wolf and the FRANK LLOYD WRIGHT™ Color Collection.
To learn more or locate your local PPG Pittsburgh Paints retailer, visit www.ppgvoiceofcolour.com.


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